If you want to stay ahead of the competition on TikTok, whether you’re just starting or have been using the site for a while, you should follow the most popular marketing trends.
Also, this post will provide you with some of the most prominent trends for 2023 that you may factor into your social media marketing approach.
2023’s most important marketing trends for TikTok
1. Live video on TikTok will continue to rise in popularity.
This marketing practice of live streaming on TikTok is here to stay.
Because in-app purchases from their streams significantly contribute to the platform’s income. Donations to streamers can be sent in the form of coins.
To that end, it stands to reason that TikTok will push live streams heavily. This is why they promote innovative functions like “live shopping,” which allow viewers to buy and sell items without leaving the video.
But this is not the only factor contributing to its status as a major fad. Live streaming’s rising popularity can also be attributed to its keeping viewers interested and involved and helping them feel more connected to the host and the content.
But, many firms still don’t fully utilize it, leaving plenty of opportunities for your company to distinguish out.
TikTok marketing will continue gaining popularity in 2023 and beyond as consumers want more profound, personal ties with the companies they love.
2. The relevance of hashtag challenges continues to grow.
Hashtag challenges can help your company in two primary ways. Your options for challenges include coming up with your own and joining others already in progress.
You may get people interested in making content about your brand by issuing a branded hashtag challenge.
The strategy is effective for increasing brand recognition and encouraging customer engagement.
You shouldn’t be shy about making your items the challenge’s focus; hashtags are frequently used in combination with particular products or services. Yet, keep it lighthearted as much as possible so that it doesn’t come out as a forced marketing ploy.
If you don’t want to create your own challenge, you can always join an existing one.
TikTok’s algorithm prioritizes videos depending on a number of factors, one of which is the inclusion of trending hashtags, so it’s in your best interest to take advantage of this.
3. Producers and influencers play a significant role in promoting content on TikTok.
For a few reasons, influencers are an excellent method to get your TikTok videos in front of new viewers.
For starters, people are more likely to take notice of a recommendation from an influencer if they already have faith in the one making the recommendation.
Secondly, the cost of influencer marketing is much lower than that of more conventional forms of advertising while still reaching a sizable audience.
Finally, by collaborating with influencers, you may save time and yet have consistently updated material. You need only reuse their content by posting it on your own account or selling advertising space (if you have their permission).
4. The most popular sounds on TikTok are crucial.
TikTok videos have sounds playing in the background. The audio is what makes a TikTok so addicting.
More people will see your material, follow you, and interact with it if you use trending sounds, and it will also be more likely to appear on the For You page.
TikTok itself will promote your profile more frequently if you employ popular music tracks, so it’s in your best interest to use them whenever possible. Sounds, like hashtags, play a significant role in the system’s logic.
5. Commercial promotion on TikTok will increase.
As it continues to expand, TikTok is quickly becoming one of the most promising up-and-coming marketing channels. Over a billion active users every month speak to its potential. More and more companies will use TikTok as a marketing tool as its popularity increases.
It’s a common misconception that young people can only use TikTok. TikTok, on the other hand, attracts users from a wide range of backgrounds. That is to say, it’s no longer exclusive to teenagers.
In the United States, users aged 30 and up constitute a majority (53 percent). TikTok’s wide variety of users allows your business to connect strongly with consumers or other businesses.
6. User-generated content is powerful marketing.
Any information seen on the internet not produced by a business is considered user-generated content (UGC).
User-generated content (UGC) helps increase your business’s exposure, increasing sales. Why? Simply put, consumers place greater trust in user-generated content than in advertising. 90% of consumers say that UGC impacts their purchasing behavior.
Furthermore, a single consumer video has the ability to amass millions of TikTok views.
TikTok users will have more faith in your business and products if they see user-generated content (UGC) from existing customers.
Also, it may be used to create genuine-feeling marketing efforts, exactly like influencer content.
7. TikTok marketing will continue to prioritize genuine content.
We’ve stressed authenticity multiple times in this piece because it’s crucial to readers and leads to greater results.
TikTok consumers would rather see content created by regular people than advertisements from big brands.
Being genuine on TikTok is the most challenging hurdle a brand can face.
One method is to share videos with an informal and frank tone that shows off your company’s culture and gives viewers valuable insights into your field.
Use the app for a while to understand the brands’ genuine content. Then, if you want to succeed on TikTok, try coming up with your own amusing ideas.
Consider this: if your business isn’t already present on TikTok, you’re passing on a vast opportunity to expand your audience and strengthen your relationship with existing patrons. In 2023, your company’s marketing plan should include TikTok if you want to reach new customers. And if you stick to these tendencies, you’ll give yourself the best possible shot at success.