TikTok has gained tremendous reach among online users compared with other social media networks. Both content creators and marketers consider TikTok as a proven platform to gain significant reach. Moreover, TikTok gained over 1 billion active users and crossed 2 billion downloads worldwide. Like other social media channels, it is essential to have a clear content strategy in hand to be able to reach many people and go viral on TikTok.
Are you wondering how to gain organic reach and go viral on TikTok? Get through the article to find four great tips from experts to make your content go viral on TikTok.
#1: Keep Your Videos Short
TikTok is a video-sharing platform that allows users to watch more videos in a short time. Creating long videos doesn’t help you to improve your popularity on the platform whereas short videos pave way for greater audience reach. We all know that TikTok has gained a huge attraction from Gen Z users, so creating short and inspirational videos is the perfect way to get noticed on TikTok.
Short videos are likely to hold users’ attention till the video ends. This increases completion rate contributing to more views. Having video views higher is a great way to increase the chances to make your video popular on TikTok.
#2: Post Content At The Right Times
Are you thinking about the best time to post on TikTok? Well, the right time to post on TikTok depends on your audience’s most active times. Posting your TikTok videos at peak times helps you get instant thumbs ups from your potential followers. Find the active time of your target audiences when people actively scroll the For You page and publish your content at the specific time to boost your audience engagement rate.
People using a TikTok business account can access to find their audience’s active time on the platform. The pro users can find this feature under the “Followers Activity” available on the followers tab. Also, you can schedule your post after analyzing your audience’s active times to gain profile engagement.
#3: Use Trending Music
Popular songs on TikTok play a key role in getting your content discovered and becoming more discoverable. Use trending songs for your videos will grab the attention of new TikTok users to your profile and make your content viral. To find the popular sound, you must spend some time on the TikTok For You Page to see which sound is getting the most traction.
Now you’ll need to pay close attention to the popular brands as well as creators to find what actually works. Another way to find trending songs is to go to TikTok video editor and tab “sound section” at the top of the screen. Here, scroll through the various popular songs under the “Discover” tab.
#4: Use Relevant Hashtags
Hashtags are one of the powerful tools to improve your ranking on any social media platform. The same applies for TikTok. Adding hashtags on your video description makes it easier for the TikTok algorithm to put your videos in front of your target audience. Avoid only using TikTok popular hashtags. Instead, try a mix of branded, popular and generic hashtags to get a better result for your profile.
Moreover, popular hashtags and hashtag challenges have the potential to increase your video visibility on TikTok and reach a wider audience. TikTok experts suggest using five to six hashtags in a single video to make your content popular on TikTok.
Short videos are now famous on all social media platforms, especially TikTok. Repurpose your TikTok videos on other social channels to attract new audiences and increase your profile engagement. Use the above four expert tips to boost your followers and increase your engagement rate on TikTok.