Instagram is one of the most used social media applications by creators and social media marketers, businesses, brands, celebrities, and TV shows. No one can deny that Instagram is an ideal platform for social commerce, influencers, and startups looking to increase their online presence on the platform. Social media Influencers have the power to win the hearts and pockets of consumers.
Unsurprisingly, many biggest brands implement influencer marketing strategies to promote their brands and services to a massive user base. While influencer marketing is more effective, not all brands have the budget to grant top influencers. However, there are quite a number of micro-influencers on Instagram and brands can find the best influencer for their budget.
What Are Micro-Influencers?
Micro-influencers are creators on Instagram who typically have followers ranging from 1K to 100K. They post images and videos showcasing products or services on their chosen niche, just as macro influencers do on Instagram. The only difference between micro and macro influencers is the scope of the audience they can reach. However, micro influencers can still promote your business and take your Instagram marketing campaign to the next level.
#1: Choose Influencers Related To Your Niche
Influencer marketing can be used to achieve different goals on Instagram, such as increasing brand awareness, driving engagement, and boosting sales. You must promote your content to a relevant audience to achieve these goals. Find micro-influencers who are related to your niche and have a significant following that is more interested in your industry.
However, promoting brands to your target audience is the perfect way to increase traffic and sales conversions. Approach the best influencer for your business and skyrocket your brand awareness on Instagram.
#2: Use Influencers To Increase Engagement
While micro-influencers have fewer followers compared to macro influencers, they can still increase your user engagement rate. In fact, the audience of micro-influencer would engage more and have strong trust and connection with them. If you just started your small business, you can make a stride journey when you get a higher engagement rate and boost in overall profile engagement.
It is important to increase your engagement rate to make your Instagram marketing strategy work. Choosing an influencer whose followers are your target audience can easily build up your own brand community on Instagram.
#3: Set Goal For Campaign
As we mentioned above, Instagram micro-influencers can be used to achieve a variety of goals. However, the tips to achieve the goals are different. As a business, it is essential to have a goal as the starting point for your Instagram campaign. For instance, if your goal is to drive engagement, find micro-influencers with a high engagement rate and partner with them to strengthen your business reach.
To promote engagement with your target audience, create a giveaway in partnership with your chosen micro-influencer. However, collaborating with the right influencers will make your content popular among your potential audience and improve your business reach.
#4: Give Influencers Freedom To Be Creative
The only reasons why micro-influencers are popular? Because they build trust with their audience and know what type of content will attract them. If you control the content that micro influencers share about your brands, followers risk losing their trust in the influencers.
So instead of controlling influencers’ content, leave them to promote your brand in an authentic way to increase your business sales. Let influencers do their things creatively, but you have to track and measure the performance, that is what is working best and what isn’t.
When building your online business presence on Instagram, you need to go all in one huge competition. Instead, work with micro-influencers to build a brand presence and loyal following on the platform. Use the above tips and tricks to find the best micro-influencers for your brand promotion.